Every year several organizations host PR award ceremonies to acknowledge the positive contributions of childcare associations and professionals.
Yet, the fame that comes with this recognition comes at a price, and a single mistake could cost agencies their shot at an award. Here is a list of common mistakes that agencies make in their pursuit of a PR award.
1. Lack of Commitment and Perseverance
It is not an easy task for companies to get their message across to parents. Childcare companies must develop relationships with people in the media and public. There might be several setbacks during the process, but PR managers should learn to persevere.
2. PR Managers Miss The Target Audience
When businesses are caught up in the pursuit of making a profit, it is easy to forget about the target market. PR managers should not forget about the needs of children and parents when distributing their products and services.
3. PR Campaigns That Are Mainly Run On One Platform
The Internet gives marketers multiple channels to distribute content to the public. Whether you are selling potty chairs or diapers, it is essential to use several channels when advertising. PR award criteria normally depend on a company’s ability to create awareness and influence.
4. When Campaigns Try To Conceal The Truth
One of the greatest mistakes that any company can make when pursuing a PR award is to fabricate lies to increase its sales. Even if your company has been nominated for a PR reward, a nomination shall be automatically withdrawn if foul play is involved.
5. Failure To Follow Up On Basic Queries
Communication and following up on consumer queries are pivotal in any childcare business. It will be much harder for a business to gain recognition from a PR awards organization if its efforts have not been acknowledged by the public through effective communication.
In short, PR campaigns need to be exciting and innovative. Childcare companies should take care to avoid these common mistakes in pursuit of a PR award. Follow EngageU for the latest news and articles about public relations.